CONTENT MARKETING

Win more customers with
content marketing

Content marketing is a valuable and successful way of marketing for your business. You offer content that fits the wishes of the customer and this ensures connection. By creating content with value and bringing it to your attention in your right way, you trigger the target group. And you're not just building a relationship with your customer! With content marketing you improve reliability and reputation. Moreover, content is important for search engine optimization and findability in the search engine. By using content, you bring in new leads in a cost-effective and organic way. Are you curious about what content marketing your company has to offer?

NEW MARKETING

Why content is gaining importances

As marketers, we are increasingly fighting for the attention of consumers. That's easier said than done. Studies show that we are becoming increasingly insensitive to advertising messages. In addition, in 2015 there were more than 200 million Adblock users , which reduces the effect of display advertising.

About 200 million people worldwide use ad-blocking software, causing traditional display ads to lose their effect.

So that's bad news for advertisers who rely on ads to get their message across. Fortunately, there are marketing techniques that get around this problem. Content marketing is one of those solutions.

image

DEFINITION

What is content marketing?

Wikipedia defines content marketing as “ … any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This means that companies publish content (on a blog or news page) that is interesting for the target group. We try to reach our target audience early in the decision-making process and increase top-of-mind awareness (TOMA) of our brand. Content marketing focuses on the broad interests of the target group. So we don't just talk about our own products or news. It goes much broader.

image

BENEFITS

What are the benefits of content marketing?

More and more companies are discovering the importance of good content. Because a good content strategy offers all kinds of advantages:

  • Search engines like websites that regularly offer new content.
  • You generate more long tail traffic.
  • The articles can be used on other media, such as Facebook, newsletters, etc.
  • Content marketing can serve as a basis for link building.
  • The articles are ideal to profile you as an expert and to increase visitor confidence.
  • Content marketing is a pull technique that feels less intrusive than traditional advertising campaigns.
  • TYPING

    What types of content marketing are there?

    When creating content for a website, most people think of a simple article. Yet there are many more options. Because we distinguish three types of content marketing:

    🗎

    Basic article

    Content marketing in its simplest form; an article consisting of text with some images. Can be made very quickly, but relatively little chance of success.

    🖌

    Creative content

    In this type of content marketing, a basic article is creatively packaged. Consider, for example, an infographic, a video, a quiz, etc. Of course this requires more time, but the chance that the piece of content will attract visitors and links is much greater.

    🗃

    Side product

    Side products are extensions of your products or services. In this type of content marketing we are going to effectively create something useful for the target group. For example, a tool that makes a certain task easier. The big advantage; a useful tool is often used, an article is usually read only once.

    MY SERVICES

    This is how I can help you

    Do you want to start with content marketing? Or do you want to boost your current efforts? I will be happy to help you set up a content marketing strategy, write articles and more. Discover all the possibilities now:

    image

    Development of a content marketing strategy

    What is the purpose of your content marketing? What are you going to talk about? How is a content calendar created? Which tone-of-voice best suits your company? Together we provide the answers to all these questions during the creation of a content marketing strategy. After all, a good strategy is the basis for a successful implementation.

  • Research into the target audience
  • Formulating objectives
  • Creation of strategy to achieve content marketing objectives
  • Creative content marketing

    Publishing articles is the simplest content marketing technique. With a little creativity, there are much nicer uses. Think of infographics, interviews, videos, quizzes, etc. This type of content requires more time, but the ROI will be a lot higher. You can also contact Cotechagency for this.

  • Brainstom about creative format
  • Content creation (together with partners)
  • Including promotion of the content
  • Copywriting

    Do you use a company blog as a basis for content marketing but don't have the time or inspiration to fill it up? I provide fun and interesting articles. Research on the subject and copywriting are included, possibly supplemented with extras such as submission in HTML format, the selection of matching images and input in a CMS. You just have to click on the publish button. Easy!

  • Professional texts that visitors and search engines love
  • Delivered in text form, HTML or directly in your CMS
  • Possibly including images
  • F.A.Q

    Frequently Asked Questions

    Below are a few more frequently asked questions about White Label SEO. Is your answer not listed? Contact me via info@cotechagency.com

    Definitely. By regularly publishing articles about new trends, technical challenges and more, you profile yourself as an expert in a sector. This expertise lowers the threshold for potential customers to work with your company.

    For many people, content marketing is synonymous with blogs. However, it is much bigger than that. My experience shows that creative formats, such as infographics, ebooks, videos, ... provide better results. Those who want to go one step further can opt for side products . These are tools that are linked to your product or service and offer added value several times.

    For many people, content marketing is synonymous with blogs. However, it is much bigger than that. My experience shows that creative formats, such as infographics, ebooks, videos, ... provide better results. Those who want to go one step further can opt for side products . These are tools that are linked to your product or service and offer added value several times.

    There are two reasons to outsource content marketing. On the one hand due to a lack of time and knowledge among your own employees. Content research, copywriting, SEO adjustments… require some experience and take a lot of time. On the other hand, it offers a new perspective on your sector and company. Take General Mills for example: they used external content marketers for their recipe site Tablespoon. It breathed new life into the brand. The unorthodox view of outsiders is often priceless.

    Content marketing is not an overnight success . It is a long term strategy. It takes some time before search engines and external partners pick up the new content. Moreover - in most cases - the amount of content has a positive effect on the number of leads. So allow at least 6 months to assess the first results.

    Even as a content marketer, I don't get new ideas for articles in the middle of the night (although it does happen sometimes). Instead, I investigate. I get my inspiration from keyword research, forums, customer support questions, social media, brainstorming sessions, etc. One thing is certain: even for the most boring niches there is an abundance of topics.