What is Digital Marketing?
Digital marketing experts covers all online marketing activities to connect with customers or prospects, such as holding a website or blog, social media strategy, or digital media. From your company's website to various aspects of online branding (digital media, email marketing, web brochures,event Marketing, Content Marketing etc.), digital marketing agency covers a wide spectrum of tactics and content. Before you understand what digital marketing is, it's important to understand the goals of marketing itself. What is its function and what is it for?
The attributes of digital marketing
How long before you see tangible results?
- Link Building
- Web Design
- Social Media Marketing (Facebook, LinkedIn, Twitter, Instagram, etc.)
Because digital marketing ROI is easy to measure, performance often seems faster online than offline. However, it's all about the scale and effectiveness of your digital marketing strategies.
Is digital marketing expensive?
As in all areas, the cost depends on the components of your digital marketing strategy.
You probably already have a website. By focusing on inbound techniques like SEO, social networks and content creation, you can achieve good results at low cost.
How to recognize a good marketing agency
One digital market agency is not the other. When you search for top digital marketing agencies in India, you will come across more than 200 providers. From the big marketing agencies to the self-employed SEO specialists
How do you recognize a good digital marketing Agency? Take a look at the findability of the marketing company itself. A marketing company that is at the top of search platform on the keywords "digital marketing agency", that is one that knows how to tackle.
Digital Marketing Techniques
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is the English abbreviation of 'Search Engine Optimization'. SEO is simply ensuring that a website performs as well as possible in Google search results.
Social Media Marketing
This practice involves promoting content and branding on social media, in order to improve its awareness, attract traffic and generate leads.
Conversion optimization (CRO)
Fresh news and best practices for UX customization and boost conversion rate through testing, customization, and re-engagement.Conversion Optimization are all facets of improving conversions on a website. The Cotech Agency specializes in generating as many good leads as possible.
Email marketing campaigns
Email marketing campaigns is a powerful weapon in the lead generator's arsenal. By sending the right email address campaigns to the right target group, with the right message, you reach new and existing customers very immediately.
Cost per click (CPC)
This is an cost effective advertising method designed to attract traffic to a website. The broadcaster is paid every time a user clicks on an ad. Google AdWords is one of the most common forms of CPC.
E Reputation Management
E-reputation is today a subcategory of online reputation or public relations and management means manage and e reputation management means manage the public relations while becoming a discipline of its own.
E Reputation Management Also called "online reputation" or "web reputation",e reputation refers to the perception that Internet users have of a brand or a company from all the elements present on the Internet. best digital marketing companies in india reputation management ensure the company image in not an option but a necessity.
Mobile App Development
We develop native mobile app for iOS (iPhone and iPad) and Android operating systems.
For involvement, loyalty and online findability
With content marketing you involve the target group in the brand and you build a lasting relationship with (potential) customers and relations. Moreover, content marketing is nowadays inextricably linked to SEO for good online findability. Without SEO copywriting you can forget a first place in Google. In short, content marketing is king!
How does content marketing work?
Your customer's language in content marketing it is essential to understand to other customer. What are their questions, needs and considerations? How and where do they look for answers and solutions? And what is your added value in that story? You record this in a content strategy . Content marketing is only effective if you put your target group first. It is therefore not about you and your products or services, but about your (potential) customer. As a content marketing agency, we look for how users respond to your brand.
Difference between digital marketing and inbound marketing
Digital marketing covers all online marketing activities to connect with customers or prospects, such as holding a website or blog, social media platform, or digital advertising. From your company's website to various aspects of online branding (digital advertising, email marketing services, web brochures, google ads etc.), digital marketing services covers a wide spectrum of tactics and content. Before you understand what digital marketing is, it's important to understand the goals of internet marketing itself. What is its function and what is it for?Digital marketing does not differentiate inbound and outbound marketing strategies, and can be one of the two. An outbound strategy aims to spread a message to the widest possible audience without segmentation. The inbound attracts target customers through various tactics, especially around content.
The term digital marketing does not distinguish between inbound and outbound strategies, it encompasses both methods.
In short, Digital marketing is a methodology that uses digital content to attract visitors, convert leads, close sales and retain customers. The generic term best digital marketing services covers all forms of online marketing tactics, whether inbound or outbound.
The advantages of digital marketing company
1 - Website traffic
Reducing advertising costs
Increase in quality leads
Identification of attribution
Unlike offline marketing, digital marketing provides accurate results on performance in real time.
If you've ever run a print ad in a newspaper, you know how difficult it is to determine how many readers have seen the page and how many have paid attention to the ad. This make it almost impossible to know whether the advertisement generated sales or not.
On the other hand, digital marketing allows you to measure the ROI of each part of your strategy.
With web analytics company like Cotech Agency, you can find out in real time how many users have seen your site's homepage and then plan your business strategy. Web analytics reveal, among other things, the number of pages viewed by each visitor, the device used and the origin of the visit.
Digital marketing, on the other hand, allows us to identify trends and patterns of behaviour ahead of the last stage of the buying process.
2 - Attribution model
Combined with the right tools and technologies, a powerful digital marketing strategy allows you to trace each sale back to the customer's first contact with the company.
What about mobile marketing?
Mobile marketing is a pillar of digital marketing. Mobile accounts for 60% of the time spent viewing content online, compared to 40% for computers. As a digital marketer, it is therefore imperative to optimize your advertisements. Digital Marketing companies with the mobile app that allows users to interact with the brand or buy products, it's also digital marketing.
There are many ways to optimize your digital marketing content for mobile but the quality of the experience must be a top priority of any digital marketing company.
What is Social Media Marketing?
The term social media marketing(SMM) refers to all the activities and measures that are used in social networks for the generation of business opportunities.
Basically, Social Media Marketing brings together all the marketing actions you implement on social platforms. So as long as it involves Facebook, Twitter, LinkedIn... then it's marketing on social media platform.
The importance of social media marketing in
- Social media marketing is nowadays an integral part of the business life of many online retailers and businesses
- Facebook, Twitter, Instagram, LinkedIn, Snapchat... Social networks are attracting more and more people to the Internet. Initially related to a hobby, these platforms have become real social media marketing assets for companies.
- A widely used social social media marketing strategies is to create unique business content. This content has been developed specifically so that your company view is clear from that content.
- Social media marketing can also encourage users to create and share their own content in the form of comments.
- Social media planning have great benefits, but if it's used to share information that could harm a business, it can be a double-edged sword. In this case, marketing social media campaign to restore trust of public relations can be a good brand strategy.
- Without social media marketing, your company's internet traffic is limited to your regular customers.
Social Media management
If you want to marketing social media and develop or improve your social media marketing strategy, the first and best option is to conduct an audit of your social media presence.
Consider the following when auditing social media:
- What networks are used by your target audience?
- What type of content do you publish and how often?
- Which networks currently bring you the most value?
Define your social media marketing goals
Social media marketing helps achieve several business goals, such as:
- Social Media Marketing Increased website traffic
- Social Media Marketing Generate new leads
- Social Media Marketing Increase brand awareness and target audience
- Social Media Marketing Create/strengthen brand identity
- Social media marketing plays a critical role in increasing your brand awareness.