An SEO analysis or audit reveals areas for improvement for your website that influence the findability in Google. During an SEO analysis, your website is screened and you get a diagnosis of current SEO health, as it were.
Both the page-specific SEO, the technical aspect, the link building possibilities and the user-friendliness are examined. After all, these 4 factors are the important pillars of SEO.
No less than 80% of people start their search for a product or service online. Do you, as an entrepreneur, have a website? Then you undoubtedly strive for good online findability in Google. Start with an SEO audit with the ultimate goal of boosting your position in the search results.
During an SEO audit, insights are translated into action points. These action points are described in detail in your personal SEO booklet, which shows the order of importance. As soon as the action points are processed, you can count on a better position in those Google search results. And the higher you score in Google, the more visitors you welcome to your website and the greater the chance of conversion.
With an SEO audit, you can find out why a website doesn't get the expected results. Then it is mainly about traffic, or the visitors. Why don't they come and a site scores poorly in Google? Why are there fewer visitors? To find out, Contact Us to Receive a Free of Cost comprehensive report with step-by-step instructions to optimize your website for search engines.
Google uses more than 200 factors to rank the search results. As a layman, you probably only know a handful of them. Moreover, these ranking factors sometimes dare to change. Google's engineers are constantly working to adjust the algorithm to improve the quality of the search results.
An SEO audit therefore offers two advantages.On the one hand, you benefit from the knowledge of an expert. My years of experience certainly come in handy for uncovering SEO mistakes that are often overlooked. It is precisely those details that make the difference. In addition, I spend a lot of my time following news reports about search engine optimization. Like I said, the SEO world is constantly changing. The new techniques are therefore also included in the SEO audit.
We start our audit by mapping your current SEO performance. To do this, we analyze your Google Analytics account. To map the search behavior of your target group, we carry out a keyword survey and use tools such as Google Search Console, Ahrefs and Screaming Frog.
We look at three relevant SEO elements: on page SEO, off page SEO and technical SEO.
On page SEO
At on page SEO we look at how we can improve the content on your website. How do you write texts that score well in the search engines? And which keywords does your target group use? By adding important keywords to titles, meta descriptions, URL structure and headings (tags like h1, h2, h3), the website becomes more discoverable. You can easily adjust this yourself in the CMS.
Off page SEO
We also apply SEO outside your own site. We map out what traffic is coming through backlinks from other relevant domains, interesting articles and social media channels. We advise you on the possible steps to generate more traffic via off page SEO.
Technology of the website
Technical factors also influence the findability of your website. For example, search engines assess aspects such as loading time, responsive design, duplicate content, HTTP error messages, canonicals, redirects, structured data implementation, text readability and security level. With our audit you gain insight into the areas for improvement in the technical field.
THE DOWNSIDE OF ONLINE TOOLS
A lot of people who want to get higher in Google try a free SEO scan. These tools analyze a website and show errors that harm your findability in the search engines. Simple, right? But such an SEO checkup is often useless. Usually the report is not complete. In addition, you only get data, and no insights or priorities. In this article I explain why a free SEO checkup is a waste of time.
If you invest in content marketing and SEO, you want to make sure your budget is well spent.
You're missing out on chances? Do you feel like your content marketing or SEO is underperforming your ad campaigns? Then it's time for our free content and SEO audit.
You will receive a tailor-made report in which we map out how you are now and where your biggest opportunities lie. These are useful tips and tricks that you can get started with right away.
An SEO audit looks at dozens of factors that determine whether your website is optimized for search engines or not. We can divide these into three large groups:
Do you have a suitable page for every important search? Is this page structured in a logical way? Are there enough internal links? In this part of the SEO analysis your website will be screened.
The content is important to visitors, but a lot is also happening behind the scenes. There are several technical issues that can cause problems: duplicate content, slow loading speeds, incorrect indexations ...
External factors also play a role. Just think of backlinks from external websites or social media. These factors are of course not forgotten during the SEO audit.
The SEO report contains all the information to get started with search engine optimization yourself. You will find step-by-step instructions for making adjustments. Do this yourself, or give the report to your web builder. But it can also be done differently.
Would you rather outsource the implementation of these SEO suggestions?That is not a problem at all. Cotechagency is ready for you. I am happy to take care of the optimization of your website, so that you can concentrate on more important matters. For more information about outsourcing SEO activities, go to the page about search engine optimization .
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Below are a few more frequently asked questions about White Label SEO. Is your answer not listed? Contact me via info@cotechagency.com
There are several tools on the web to perform an analysis quickly. This scan is just a general SEO review that does not go into details. In addition, the interpretation of these data plays an important role. In the SEO audit from Cotechagency, your website is not only analyzed, but recommendations are also formulated in a clear, understandable way. These recommendations differ from company to company. Because as you law: search engine optimization is customization.
During the analysis, only certain pieces of code that apply to social media, such as the Open Graph protocol, are considered. An extensive social media audit, in which your social presence is examined, is not included.
Unfortunately, it is not possible to put a fixed price on an SEO audit. The analysis of a webshop with thousands of indexed pages obviously takes more time than the SEO audit of a local electrician. Contact us for a customized price.
The cost of search engine optimization differs from project to project. A small static site or an extensive webshop: every website has its own needs. Therefore it is impossible to communicate fixed SEO optimization prices. After all, it is custom work. Would you like a price for your project? I would like to make a tailor-made offer to get your website more visitors. Contact us quickly!
Do you have any questions about your personal SEO checklist? I will not leave you out in the cold. You can always contact me for more information. You are responsible for the implementation, unless you choose one of the SEO packages.
