Digital Marketing Agency India
Ready for the next step in digital marketing? Together we will develop a personalized digital strategy to help you grow online. Cotech Agency is India based, and we provide a broad range of digital marketing services that fit both startups and established companies. We might just be the digital marketing partner you are looking for.
Search engine optimization (SEO)
Search engine optimization, or SEO, is the English abbreviation of 'Search Engine Optimization'. SEO is simply ensuring that a website performs as well as possible in Google search results. In the past this was only the search engine in the browser, nowadays it is also about company pages, assistants (voice search) and other devices. 'Optimizing' a website for search engines starts with the right information structure, a good technique and then the right authority. The latter means: the more status your website has, the better it scores. Incoming links are status-enhancing. You get these links through link building and PR.
Webdevelopment, literally 'developing the website' is a chapter in its own right. A website is an essential part of the digital marketing mix. It is the basis of your 'online presence'. On your own website you have the ultimate freedom to present your product or service and your brand story to your customers.
Google Ads / Bing campaigns (SEA)
By advertising in search engines, you are guaranteed to be at the top of the results on the keywords that score best for your business. But that has its price. When you start a SEA campaign, it is therefore important to approach your target group very precisely ("target") and the page to which you send the potential new customers (the "landing page") should perfectly match your message, product or service for optimal results.
Conversion optimization (CRO)
Conversion Optimization are all facets of improving conversions on a website. The DMS specializes in generating as many good leads as possible. We use web analytics to make a website function optimally. Based on this data (including A/B), we test what, why and when scores better for your company.
Email marketing campaigns
Email marketing is a powerful weapon in the lead generator's arsenal. By sending the right e-mail campaigns to the right target group, with the right message, you reach new and existing customers very immediately. At the DMS we are convinced that an e-mail campaign that fits seamlessly with your website always delivers a good result. In addition, email is also a nice channel to inform your existing customers about your services, products and milestones.
Advertising within Facebook is microtargeting. After all, Facebook knows a lot about its users. You can take advantage of this by highlighting very specific messages. Some products or services are very suitable for Facebook advertising, others are not at all. The DMS is happy to advise you on the possibilities and help you set up and execute a successful facebook campaign.
Video production (explainers, short movies)
Video content is everywhere these days. And it has different manifestations. The DMS specializes in producing and distributing (including via Youtube, Vimeo and Facebook) your video content such as explainers and short films with which you can convey a brand feeling to your target group in addition to leads.
Online + Print PR services (press releases)
Online PR goes hand in hand with the old motto at the Digital Marketing Specialist: interesting, put it in the newspaper! And we literally do. We not only write your press releases with the right message and 'tone of voice', so that the selected media (national and regional newspapers, blogs, newsletters) publish your message, we also ensure that it generates the necessary shares and likes on social media and scores high in Google search results.
LinkedIn is a gold mine for lead generation, if well deployed. The Digital Marketing Specialist can – together with you – draw up and execute the right LinkedIn strategy, so that your company can take full advantage of the existing network on this platform.
Transmedia marketing is the art of telling your story by using different media. In fact, publishing an ad in the newspaper, which sends the reader to the right landing page, where they can log in with a code to score a cup of coffee and a consultation for free is already an example of transmedia. But you understand; when anything is possible, then a little steering can not hurt.
Writing the right copy for the right target group and the right medium is a profession in its own right. We are specialists in conveying the right message. In texts. With the right cadence and the right keywords if necessary. The Digital Marketing Specialist writes SEO texts and 'copy' with the best 'CTAs', depending on what needs to be told where.
Conversational marketing (chatbot)
Customers expect more and more interaction. On your website you can do this in the form of various chat functions. Automated or in real time. That's part of conversational marketing. But that goes beyond just the website. Conversations with your customers are also possible within Google and other channels. In the form of question and answer modules that ultimately aim to inform your customer as well as possible about your product or service.
Optimal use of social media for your company
Social media is a concept that can no longer be ignored in everyday life. Social media is therefore very useful for most of the companies. There are still companies that make little or no use of social media or do this in the wrong way. And that is a shame, because Social media marketing delivers a lot when you use it in the right way.
Do you have trouble using social media for business? Social media agency 2Bfound is happy to help you in the form of advice and / or setting up social advertising .
The power of social media marketing
For involvement, loyalty and online findability
With content marketing you involve the target group in the brand and you build a lasting relationship with (potential) customers and relations. Moreover, content marketing is nowadays inextricably linked to SEO for good online findability. Without SEO copywriting you can forget a first place in Google. In short, content marketing is king!
How does content marketing work?
Your customer's languageIn content marketing it is essential to understand your customer. What are their questions, needs and considerations? How and where do they look for answers and solutions? And what is your added value in that story? You record this in a content strategy . Content marketing is only effective if you put your target group first. It is therefore not about you and your products or services, but about your (potential) customer. As a content marketing agency, we look for how users respond to your brand.Distribute contentIn addition to creating content, it must of course reach the target group. This is done by means of social media marketing, social advertising and by ensuring that the content is optimally findable in Google.
Content marketing training
Would you like to know more about content marketing and increase your own knowledge of this discipline? Then follow the [content marketing training] at content marketing agency. During this training you will learn everything about SEO texts and how you can best write + use them.