1. Content still king
Still the content? Yes in 2021, this is still an important factor in SEO. But not just any content, it must be of quality, unique and relevant to the theme of your site. The other aspect to consider is the length of the content. The more you detail your subject with text, the better you will be ranked by Google, provided of course that it is qualitative. There is no need to write in order to write… Also exploit multimedia with visuals like infographics, videos which are very popular on the Web.
2. The importance of mobile
Google continues to put mobile device users first in its strategy. This makes sense given that more and more Internet users are using mobile devices for research. In 2015, the number of mobile users exceeded that of desktop Internet users.
How to adapt to mobility for SEO ? Responsive design is Google's preferred response to make sites compatible on all screens. But you can go further by adopting the AMP: Accelerated Mobile Pages format. This new standard launched by Google and Twitter among others, aims to present mobile pages that are displayed instantly.
Mobile first is a trend of thinking a website first for mobile devices. From an SEO point of view, mobile first was put forward by Google in 2016, specifying that it will first take into account SEO criteria from mobile devices.
In any case, it is not a trend but a reality that is part of the long term. Think now about creating and optimizing for mobile. This can go through the responsive design but not only. You have to think about the design of your site for mobile.
The loading time is one of the parameters to take into account, because a site that is slow to load gives a negative signal in SEO.
3. Focus on user experience (UX)
If there is one thing that we have integrated as an SEO agency, it is that Google puts more and more the user in front in its criteria of positioning. This results in taking into account the bounce rate: rate of people who visit only one page and leave the site, but also other indicators such as the time spent visiting the pages, etc.
You must therefore put the user at the center of your SEO strategy, and precisely monitor the behavior of visitors who arrive on your website in order to get the most out of your investments on Google Analytics.