Once your website is user-friendly and meets the technical requirements, the second step is to attract visitors to your website. It is important that your product or service is easily found online and at the top of Google. To do this, we optimize the content on your website and increase domain authority through link building and blogging. By using SEO, you can easily improve your online findability.
Structural improvements to your website
Optimizing your website to get more visitors is an ongoing process. Every month we work for you to make your website easier to find. Wondering if you can influence the findability of your website yourself? Sure! This way blogs can contribute to good findability. As the owner of the company, you know exactly what questions your customer has. Write a good blog about this and post it on the website. By doing this structurally, you can contribute to better findability.
Perhaps the most important thing for your website is the conversion rate. Because once visitors are on your website, you naturally want them to 'do' something. By guiding your thinking and acting, you can convert visitors into paying customers. We do this, among other things, by using call to actions, buttons, specific use of color, USPs, promotions and reviews.
Not a business card, but a lead machine
Because a website should be more than an online business card, right? Yet many websites currently act more as a calling card than a lead machine. And that is a shame. The specialists of B&S Media help you to map out the purpose of your website and then get to work to make this goal as clear as possible on the website.
We would also like to illustrate these points with an example. You have found a headset online and would like to order it. You place the headset in your (online) shopping cart and then want to pay for it. You will then be asked to provide (unnecessary) information such as your telephone number and date of birth. The form doesn't seem to end and it all takes way too long. There is a good chance that you will drop out. With website optimization, we take a close look at your entire website and ensure that these types of processes are set up as efficiently as possible.