Why keyword research?
A keyword analysis or keyword research is the first important step in the optimization of a website . By understanding which keywords your target group uses, you can optimally respond to this.
This research has two applications:
Structure of the website
Input for SEO copywriting
Putting together the structure of a new website is often a piece of cake. As a result, you miss out on opportunities.
After all, it is a good idea to create a separate page for each topic with a sufficiently high search volume. This has two advantages. On the one hand, it is more likely that Google will show your page. Search engines want results that match the user's request as closely as possible. On the other hand, this split increases the conversion rate, because you can tailor the content to a specific search query.
Therefore, it is better to base the structure on keyword research.
A copywriter must use the language of the target audience. This benefits the findability.
Many products and services have synonyms - often with a difference in search volume. Think, for example, of 'football shirts' and 'football shirts'. Every month, an average of 590 people search for 'football shirts', while 720 people type in the word 'football shirts'. As a copywriter, it is therefore better to focus on the latter. That information is uncovered during keyword research.