KEYWORD RESEARCH

Find out which keywords your target
audience is using

Keyword research identifies all search terms that your target audience uses to find your products or services.

BENEFITS

Why keyword research?

A keyword analysis or keyword research is the first important step in the optimization of a website . By understanding which keywords your target group uses, you can optimally respond to this. This research has two applications:

  • Structure of the website
  • Input for SEO copywriting
  • Structure

    Putting together the structure of a new website is often a piece of cake. As a result, you miss out on opportunities. After all, it is a good idea to create a separate page for each topic with a sufficiently high search volume. This has two advantages. On the one hand, it is more likely that Google will show your page. Search engines want results that match the user's request as closely as possible. On the other hand, this split increases the conversion rate, because you can tailor the content to a specific search query. Therefore, it is better to base the structure on keyword research.

    Copywriting

    A copywriter must use the language of the target audience. This benefits the findability. Many products and services have synonyms - often with a difference in search volume. Think, for example, of 'football shirts' and 'football shirts'. Every month, an average of 590 people search for 'football shirts', while 720 people type in the word 'football shirts'. As a copywriter, it is therefore better to focus on the latter. That information is uncovered during keyword research.

    CONTENT

    What information is contained in a keyword research?

    A keyword analysis is a comprehensive document that shows various pieces of information about search terms, such as:

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    Keywords

    The keyword the target audience uses, including synonyms. This can also consist of several terms (the so-called long-tail keywords).

    Volume

    How often a particular term is searched every month in a region. Search terms with a high volume deserve a separate page.

    Current position

    For existing websites, the current position is included in the keyword research - useful for follow-up afterwards.

    SEO advice

    For each keyword cluster you will receive SEO advice to optimize your website for these keywords.

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    THE NEXT STEP

    Order a keyword research.

    Do you want to order keyword research? Contact me for more information. Before I start, I need an overview of the products or services you offer. In many cases, the current website is the perfect basis for this. If you don't have a website yet, you can simply create an overview in Word or Excel. This overview contains the basic search terms. Through the Adwords Keyword Planner we also discover synonyms and related terms that are useful.

    F.A.Q

    Frequently Asked Questions

    Below are a few more frequently asked questions about White Label SEO. Is your answer not listed? Contact me via info@cotechagency.com

    The price of a keyword analysis differs from company to company. It goes without saying that research takes less time for a company that sells one service than for a large international web shop that has a catalog of hundreds of products. Contact me for a customized cost price.

    The answer to this question again depends on the size of your services / product offering. If you have a very wide and varied range, a keyword analysis will of course take more time. Usually I can deliver the report after 1 to 2 weeks, depending on how busy at that time.

    Yes, certainly. Keyword research is not rocket science at all . It just takes some time. Try it for yourself with Adwords Keyword Planner or a similar tool.

    An investigation into the word usage of the target audience is the first step in the optimization of a website. The next step consists of an extension of the website (to respond to search terms that were still missing) and an adjustment of existing texts. You can also contact me for this.